Pioneers (The History of SEO)

I decided to look backwards at the history of SEO and how the search industry evolved to understand how we got to where we are today. To then consider where we might evolve to in the near future.

Pioneers is an ongoing project to piece together the early days of the SEO industry and to better understand how search works today. To understand the beginnings of SEO is to understand the fundamentals, and if you get the ‘why’ then you get the ‘how to’.

I’ve always had the belief that if you surround yourself with smart people then some of it will rub off on you. Who better to surround myself with than some of the smartest minds in our industry and those who helped to shape the SEO industry.

Pioneers is a series of interviews and conversations with SEOs who were instrumental in helping to form the nascent industry in the 90s. Or, they have been significantly influential and contributed to the development of the industry over the last 25 years.

Published episodes:


Subscribe to the YouTube channel.

Sign up to the newsletter below to be the first to receive each interview and article before it goes public.