Bill Slawski – SEO Pioneers
Pioneer two: Bill Slawski
Bill entered into SEO after working as a court administrator and helped a friend who wanted to start a business.
Bill bought a book on HTML and built a site that was ‘an ugly Christmas tree with spinning globes’.
Bill is probably best known for his reporting on patents and the insights he gleaned from his in-depth research. His intelligence is staggering and the depths and knowledge that he has about SEO and patents is exceptional.
In this conversation Bill talks about:
- How he created one of the very first pieces of digital PR link bait that generated thousands of links
- How he started the Cre8site forum with Kim Kraus berg and encouraged John Mueller to take a job at Google
- His favourite patents
- How it frustrates him that people misrepresent patents and make stuff up for click bait
- And, LSI keywords are a complete fiction
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